Managing fashion e-commerce: what tools are needed

Managing e-commerce is not child’s play: despite the increasing availability of platforms that simplify the process of creating, configuring and “opening” an online store, the success of a project largely depends on subsequent management efficiency wholesale distribution software.

On the other hand, the numbers of the e-commerce market explain why more and more companies are venturing into the online world.

Managing e-commerce: necessary tools

The challenge, therefore, lies in managing e-commerce. Obviously, there are many cases in point: for example, there is a lot of difference between managing an online-only business and one in which e-commerce is one of the sales channels along with physical stores, shop windows in online marketplaces and , perhaps, in social networks, just as there is a distance between a niche business and an e-commerce with global ambitions . Each of these cases corresponds to different management tools and methods.

For example, the most common e-commerce platforms allow, as a basic functionality, the management of sales orders, which is undoubtedly a pillar of e-commerce, and associate the process with a series of notifications and alerts sent to the customer, so as to improve the customer experience.

An e-commerce platform of today also has a gateway for online payments , a database of products in which the garments can be loaded with a wealth of details, as well as a reporting system and, sometimes, even one for automatic billing . These platforms have modularity on their side, which is why if one of the management features is not present in the basic version, such as warehouse management, you can look for a module that does it.